IT partner for premium lingerie brand
Smarts has been a long-term IT partner for BonBon Lingerie, building a strong relationship over the years by delivering a wide range of reliable and effective services, including custom development, integrations, and online store development.
Key Projects and Contributions
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Multilingual Store Templates
Transitioned store templates from single-language to multilingual to support global reach. -
Centralized PIM Integration
Developed a custom solution to integrate a centralized Product Information Management (PIM) system with multiple Shopify stores. -
Klaviyo and Erply Integration
Created a custom integration between Klaviyo and Erply for seamless data flow. -
Retail Sales Reporting
Built a custom reporting system to provide retail sales data to mall representatives. -
Bonbonlingerie.com
Supported the development of the main website, utilizing Magento 2 and Shopify platforms. -
Regional Store Support
Assisted in developing stores for bonbonlingerie.de and bonbonlingerie.dk (now closed) and provided support for bonbonlingeri.ru (now closed). -
SEO Optimization
Configured and optimized store themes for improved SEO management. -
Cost-effective Hosting
Provided DevOps support to streamline hosting solutions and reduce costs.
Used technologies
About BonBon Lingerie
BonBon Lingerie, a Wellman Group company, is an Estonian premium lingerie brand with a growing international presence. Equipped with its own design team, product development department, full-cycle production facility in Tallinn, and a robust sales and marketing structure, BonBon Lingerie is a leading name in Estonia’s lingerie industry. Each product reflects a commitment to quality, crafted exclusively from EU-sourced materials with no compromises on material integrity or craftsmanship.
